Looksmaxxing and Body Dysmorphic Disorder: What Aesthetic Practitioners Need to Know
“Looksmaxxing” is rapidly gaining traction online – particularly among younger patients. Framed as a form of self-improvement, it encourages individuals to optimise every aspect of their appearance to maximise attractiveness, confidence, and social success. At first glance, this may not seem unfamiliar. Aesthetic practice has always sat within the space of helping patients feel more […]
“I Lost Myself in the Process”—How ‘Looksmaxxing’ Culture Is Reshaping the Tweakments Industry
Written by Nessa Humayan for Marie Claire, 27th January 2025 Bill* was 24 when he uploaded images of himself to online Looksmaxxing communities for strangers to rate his appearance. “I thought it would be helpful, but people never focus on the areas you expect, and so you end up with more insecurities. Some suggested surgery […]